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Internet Marketing Terms

We are here to answer any question you may have.

If you operate within any face of Internet Marketing or SEO, you know there are a lot of terms that are associated with the industry. With so many terms regarding SEO, Social Media, Internet Marketing and related to Websites we thought it was important to make a nice list of the key terms that are most-often used.

SEO (Search Engine Optimization) – Search engine optimization is the process of affecting the visibility of a website or a page in Search Engine search results. The higher ranked a website or web page is featured on a search results page and the more frequently a site appears in the search results list, the more visibility and traffic can flow to that website. SEO may target different kinds of searches including keyword specific searches, images, new,  video and social media.

SEM (Search Engine Marketing) – a facet of Internet marketing that involves promoting  websites and increasing their visibility in search engine results pages via advertising and SEO.

SERP (Search Engine Results Page) – the listing of results returned by a search engine in response to a keyword query.

Google Panda – Google Panda is a change or update to Google’s ranking algorithm that was first introduced in February 2011. The update was intended to lower the ranking positions (SERPs) of “low-quality sites”  and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising (MFA sites).

Google Hummingbird – a search algorithm launched by Google claiming that their search can be a more “human way” to interact with users and provide a more direct answer to any specific search query.

Google Penguin –  a Google algorithm update aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines

Meta Tags –  an HTML element used to provide structured data about a website or webpage. Multiple Meta tag elements with varying attributes are often used on the same page. They are often used to specify page/content description, keywords and any other data.

Title Tags –  is an HTML element is an individual component of an HTML document or “web page” that directly summarizes the Title of a page. A title tag can be an extension of a headline or title of a particular page, article or blog post.

Page Rank (PR) – According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites

Social Media Marketing – the process of gaining website traffic or visibility through social media sites.